CROWDFUNDING AWARENESS AND ADOPTION INTENTIONS IN NORWAY
Master thesis
Permanent lenke
https://hdl.handle.net/11250/3144260Utgivelsesdato
2024Metadata
Vis full innførselSamlinger
Sammendrag
Abstract
Intention – Crowdfunding platforms offer a realistic solution to the issue of restricted capitalin impoverished nations. This thesis seeks to examine the determinants that impactNorwegians intentions to embrace crowdfunding and evaluate the level of awareness,understanding, and willingness to engage in crowdfunding.
Method – The given hypotheses consider the issues emphasized in previous conceptualresearch and are grounded in the Theory of Planned Behavior. This investigation employs aquantitative research methodology. A total of 243 individuals took part in an online surveyspecifically designed for Norwegian residents in order to collect data. The analysis wasconducted using Lavaan software, and several quality checks were performed to confirm theaccuracy of the findings.
Results – The findings indicate that individuals' willingness to adopt crowdfunding issignificantly influenced by their attitude towards crowdfunding, interest, and subjectivenorms. Gaining a comprehensive understanding of crowdfunding is crucial for developingthese beliefs and expectations. Prior familiarity with online financial transactions and trust incrowdfunding platforms have a beneficial impact on financial contribution intention. Thesurvey further indicates that Norwegian citizens have a limited understanding ofcrowdfunding.
Value – This thesis conducts a comprehensive analysis of awareness, attitudes, andbehavioral intentions, yielding valuable insights into financial contribution intention inNorway. By addressing the acknowledged lack of information and employing the suggestedcatalysts, stakeholders can enhance the progress of crowdfunding in Norway.Keywords - attitudes, subjective norms, familiarity, awareness, perceived ease of use, trust,online financial transactions, educational activities, awareness, crowdfunding, Norway,intentions, adoption, Lavaan, Theory of Planned Behavior.