Master's theses in International Business
Recent Submissions
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UNVEILING KNOWLEDGE ARBITRAGE IN STARTUPS: UNDERSTANDING THE DRIVERS AND BARRIERS OF THE PROCESS
(Master thesis, 2023)The purpose of this study is to explore the role of knowledge arbitrage in enhancing skills and competitiveness through leveraging opportunities. Knowledge arbitrage is an increasingly employed concept by organizations to ... -
How Brand Strategy and Brand Communication Help to Building Brand Equity in a developing country – a Study on the metropolitan city, Kathmandu, Nepal
(Master thesis, 2023)Globalization has made the business world competitive like never before. The concept of building a long-term brand is emerging rapidly over time. Proper mechanisms, tools, or techniques were absent from branding used today. ... -
Digdir sin kompetansemodell for digital transformasjon: Fokus på endrings- og prosessledelse
(Master thesis, 2023)Denne oppgaven tar for seg Digdir sin kompetansemodell for digital transformasjon. Målet med oppgaven er å komme med et bidrag til utviklingen av modellen. Dette er noe Digdir selv etterspør og ønsker, slik at modellen kan ... -
Sustainable Strategies for Brand Loyalty and Customer Loyalty: Unraveling Born Global Firm Practices
(Master thesis, 2023)Abstract The research in this thesis aimed to explore how sustainability impacts brand loyalty in born global companies, which are companies that early in their development establish themselves internationally. Sustainability ... -
Sustainable Strategies for Brand Loyalty and Customer Loyalty: Unraveling Born Global Firm Practices
(Master thesis, 2023)Abstract The research in this thesis aimed to explore how sustainability impacts brand loyalty in born global companies, which are companies that early in their development establish themselves internationally. Sustainability ... -
Crowdfunding awareness and adoption intentions in Africa: Empirical evidence from Tanzania
(Master thesis, 2023)Purpose – Crowdfunding is a viable alternative to access finance to overcome the limited capital problem among developing countries. Despite the low rate of crowdfunding adoption in Africa, there is a dearth of literature ... -
Crowdfunding awareness and adoption intentions in Africa: Empirical evidence from Tanzania
(Master thesis, 2023)Purpose – Crowdfunding is a viable alternative to access finance to overcome the limited capital problem among developing countries. Despite the low rate of crowdfunding adoption in Africa, there is a dearth of literature ... -
#Beautytok going viral
(Master thesis, 2023)Purpose: The primary goal of this master's thesis is to examine the factors contributing to the virality of beauty product user-generated content (UGC) on TikTok. It is crucial since TikTok is a relatively new social media ... -
#Beautytok going viral
(Master thesis, 2023)Purpose: The primary goal of this master's thesis is to examine the factors contributing to the virality of beauty product user-generated content (UGC) on TikTok. It is crucial since TikTok is a relatively new social media ... -
What impacts crowdfunding awareness and intention to adopt it and use it? An analysis of regional differences in Zimbabwe.
(Master thesis, 2023)This research investigates how crowdfunding awareness influences the intention to adopt and use crowdfunding in Zimbabwe, analysing regional differences. Given the economic challenges and limited credit access for SMEs in ... -
Best Practices in Decentralized Autonomous Organization (DAO) Venture Capital: A Bibliometric Analysis and Systematic Review
(Master thesis, 2023)Abstract Purpose: This paper aims to identify best practices within the emerging field of DAO venture capital landscape, which has received limited attention in previous literature. The study seeks to provide a comprehensive ... -
Best Practices in Decentralized Autonomous Organization (DAO) Venture Capital: A Bibliometric Analysis and Systematic Review
(Master thesis, 2023)Abstract Purpose: This paper aims to identify best practices within the emerging field of DAO venture capital landscape, which has received limited attention in previous literature. The study seeks to provide a comprehensive ... -
ESG reporting practices of OBX companies - Health & Safety
(Master thesis, 2023)The increasing importance of ESG (Environmental, Social, and Governance) reporting has pressured institutions and companies to adopt transparent reporting practices. However, the ESG reporting landscape is complex and ... -
ESG reporting practices of OBX companies - Health & Safety
(Master thesis, 2023)The increasing importance of ESG (Environmental, Social, and Governance) reporting has pressured institutions and companies to adopt transparent reporting practices. However, the ESG reporting landscape is complex and ... -
Success factors of Robotic Process Automation in case processing
(Master thesis, 2023)Robotic Process Automation (RPA) is an alternative to automation and process management practices. Due to its applicability, RPA can function within current data systems and automate tasks by emulating human workers. RPA ... -
Success factors of Robotic Process Automation in case processing
(Master thesis, 2023)Robotic Process Automation (RPA) is an alternative to automation and process management practices. Due to its applicability, RPA can function within current data systems and automate tasks by emulating human workers. RPA ... -
The effects of default settings on behavior: A systematic literature review
(Master thesis, 2023)Nudges have gained increased attention since Thaler and Sunstein introduced the behavioral term in 2008. Choice architecture and the default nudge have been both praised and criticized since. Previous research has examined ... -
Greenwashing in Business to Business (B2B) Context. Prevalence, Motives, Risks and Mitigation Strategies
(Master thesis, 2023)This dissertation is devoted to providing an in-depth analysis of greenwashing tactics within the sphere of B2B interactions. Greenwashing, a deceitful practice involving falsified environmental declarations by businesses, ... -
SERVICE ROBOT INTEGRATION IN HOTELS – DRIVERS, BARRIERS, ROLES, AND CAPABILITIES
(Master thesis, 2023)Hotels represent an enormous potential for the implementation of service robots. However, prior literature on service robot integration in hotels focuses on literature from customer or employee perspectives. This shows a ... -
Subvertising - Conceptualization, Motivation, and Outcomes
(Master thesis, 2023)There is an exponential increase in events involving subvertising both online and in the real world. Though popular media are increasingly discussing the topic, there are gaps in the academic literature on subvertising, ...
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