Digital Disruption in the Media Industry
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Abstract
Understanding digital disruption is essential to understand changes in companies dealing with it.The aim of this study is to identify common factors in the response to digital disruption. Thisthesis is inspired by the lack of studies on digital disruption within the media industry. Digitaldisruption has been significant in this industry, forcing companies to make severe changes totheir activities. This proves the importance of the matter and the need for knowledge of commonfactors to respond. A comparative case study of three media companies is the foundation for thediscussion and for the identification of the common factors. The Business Model Canvas is thetheoretical foundation of the study, and it tries to fill the gap in the literature about responses todigital disruption in media companies. This study has found that technology is a driver and athreat in digital transformation. And other critical common factors are the independent role ofmedia, their fostering of innovation by having a high degree of ability to learn from theenvironment, allowing their employees to make mistake and learn from them fast, and the role ofthird-party platforms. These common factors are identified for several reasons discussedthroughout this thesis.