| dc.description.abstract | This research explores crowdfunding awareness and intentions in different cultural contexts
through China and Hungary. Given the disparity of the development state of crowdfunding in
the two countries with China being highly developed and Hungary taking the initial steps,
understanding the challenges in different cultural contexts is crucial for the development of
crowdfunding. To find the key components affecting crowdfunding behavior intents, the
theory of planned behavior was applied, specifically attitude, subjective norms, self-efficacy
and perceived behavioral control. The study was extended with further relevant elements
such as, social trust, economic education, awareness, and crowdfunding interest. An online
survey was conducted, resulting in 128 Chinese and 313 Hungarian responses. SEM- lavaan R
programming was used for data analysis. In both countries, the results showed that interest
had a positive influence on crowdfunding intentions. Simultaneously, we identified an
association of economic education towards awareness and further awareness towards
crowdfunding interest. These connections explain the process of gaining crowdfunding
awareness and financial intentions. Additionally, as further association, attitude had a positive
influence on crowdfunding intentions. Furthermore, awareness was found to positively
affect attitude, subjective norms, and perceived behavioral control. The study provides
valuable insights for both research and practical implications with context comparison in the
crowdfunding field. | |
