Marketing Sri Lanka as an International Tourist Destination
Master thesis
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http://hdl.handle.net/11250/135406Utgivelsesdato
2007Metadata
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Sammendrag
Within the last two decades Sri Lanka’s tourism industry has grown dramatically as one of the
main foreign exchange earners and employment provider. Since Sri Lanka depends
enormously on tourism for its growth and development, this paper provides an analysis of
marketing efforts within the tourism industry in Sri Lanka for foreign tourists. In compliance
with this trend, the purpose of this thesis and research is to review Sri Lanka as an
international tourist destination and its current marketing activities in the tourism trade, to
investigate the proper use of marketing efforts, and to suggest guidelines for the future
destination marketing strategies. Additionally, the thesis also aims at providing a clear picture
of the tourism industry in Sri Lanka and will attempt to provide information, particularly to
the policy makers that will assist them in making policy decisions regarding marketing
strategies for the tourism industry. It will also provide some recommendations that need to be
considered by policy makers when incorporating any future development plans for the
tourism industry in Sri Lanka.
Beskrivelse
Masteroppgave i økonomi og administrasjon 2007 - Høgskolen i Agder, Kristiansand
Utgiver
Høgskolen i AgderAgder University College
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