Browsing Master's theses in Business Administration (-2013) by Subject "VDP::Sammfunsvitenskap:200::Økonomi:210::Bedriftsøkonomi:213"
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Customer relationship marketing
(Master thesis, 2006)Customer relationship marketing has become an interesting choice of strategy for companies in today’s competitive markets. Different positioning strategies like price and product quality are easy to imitate, eluding the ...