| dc.description.abstract | This research explores crowdfunding awareness and intentions in different cultural contexts through China and Hungary. Given the disparity of the development state of crowdfunding in the two countries with China being highly developed and Hungary taking the initial steps, understanding the challenges in different cultural contexts is crucial for the development of crowdfunding. To find the key components affecting crowdfunding behavior intents, the theory of planned behavior was applied, specifically attitude, subjective norms, self-efficacy and perceived behavioral control. The study was extended with further relevant elements such as, social trust, economic education, awareness, and crowdfunding interest. An online survey was conducted, resulting in 128 Chinese and 313 Hungarian responses. SEM- lavaan R programming was used for data analysis. In both countries, the results showed that interest had a positive influence on crowdfunding intentions. Simultaneously, we identified an association of economic education towards awareness and further awareness towards crowdfunding interest. These connections explain the process of gaining crowdfunding awareness and financial intentions. Additionally, as further association, attitude had a positive influence on crowdfunding intentions. Furthermore, awareness was found to positively affect attitude, subjective norms, and perceived behavioral control. The study provides valuable insights for both research and practical implications with context comparison in the crowdfunding field.
Key words: crowdfunding; intention; awareness; behavior; theory of planned behavior; economic education; context comparison | |