| dc.description.abstract | This research investigates how crowdfunding awareness influences the intention to adopt and use crowdfunding in Zimbabwe, analysing regional differences. Given the economic challenges and limited credit access for SMEs in Zimbabwe, understanding the impact of crowdfunding awareness and intention is crucial. A survey was conducted, gathering data from a sample of 213 respondents via an online questionnaire. The findings indicate that subjective norms and economic education positively influence crowdfunding awareness. Attitudes towards crowdfunding are shaped by factors such as enjoyment, social trust, and perceived regulatory authority. Financial contribution intention is influenced by factors including financial contribution behaviour and age, with positive relationships found for enjoyment and financial contribution behaviour and a negative effect for age. However, fundraiser familiarity, subjective norms, awareness, self-efficacy, perceived IT infrastructure, and perceived regulatory infrastructure do not significantly impact financial contribution intention in Zimbabwe. Additionally, the study identifies regional differences in crowdfunding awareness, with higher awareness levels among urban residents than rural residents. Nevertheless, no significant disparities were observed in the intention to adopt and use crowdfunding between urban and rural residents. | |
