A Mission for MARS: The Success of Climate Change Skeptic Rhetoric in the US

Abstract

Radio and television broadcasters accuse climate scientists of “promoting a global warming hoax”, recommending that they be “named and fi red, drawn and quartered” (Rush Limbaugh); commit “hara kiri” (Glenn Beck); and be “publicly fl ogged” (Mark Morano). Conservative media are crucial in promoting climate skepticism. Likewise, climate skepticism resonates well with white middle-class men. But why does the middle class continue to support “radical” positions? This article focuses on Anti-Intellectualism to explain why climate skeptic rhetoric resonates with “Middle American Radicals” (MARS).