Browsing Master's Theses in International Business by Author "Ale, Atit"

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How Brand Strategy and Brand Communication Help to Building Brand Equity in a developing country – a Study on the metropolitan city, Kathmandu, Nepal

Ale, Atit (Master thesis, 2023)

Globalization has made the business world competitive like never before. The concept of building a long-term brand is emerging rapidly over time. Proper mechanisms, tools, or techniques were absent from branding used today. ...