Browsing Master's theses in International Business by Title
Now showing items 34-53 of 59
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Leadership and Covid-19 - Changes in Leadership Styles
(Master thesis, 2022)The focus of this master thesis was to look at how transformational and transactional leaders dealt with the Covid-19 Pandemic. We are looking at how the different styles dealt with the pandemic if there were any changes ... -
Leadership and COVID-19 - Changes in Leadership Styles
(Master thesis, 2022)The focus of this master thesis was to look at how transformational and transactional leaders dealt with the Covid-19 Pandemic. We are looking at how the different styles dealt with the pandemic if there were any changes ... -
Navigating the Green path: The Scandinavian Outdoor Industry’s Quest for Sustainability
(Master thesis, 2023)This study delves into the contributions made by firms within the Scandinavian outdoor industry to promote sustainable business practices. The research problem arises from the growing significance of sustainability and ... -
Navigating the Green path: The Scandinavian Outdoor Industry’s Quest for Sustainability
(Master thesis, 2023)This study delves into the contributions made by firms within the Scandinavian outdoor industry to promote sustainable business practices. The research problem arises from the growing significance of sustainability and ... -
Re-Conceptualizing Greenwashing Through Media Discourses
(Master thesis, 2024)Greenwashing is misleading communication from firms to appear more environmentally friendly than they are. The term was coined by Jay Westerveld in 1986 and consists of several ways of performing greenwashing, including ... -
Re-Conceptualizing Greenwashing through Media Discourses
(Master thesis, 2024)Greenwashing is misleading communication from firms to appear more environmentally friendly than they are. The term was coined by Jay Westerveld in 1986 and consists of several ways of performing greenwashing, including ... -
SERVICE ROBOT INTEGRATION IN HOTELS – DRIVERS, BARRIERS, ROLES, AND CAPABILITIES
(Master thesis, 2023)Hotels represent an enormous potential for the implementation of service robots. However, prior literature on service robot integration in hotels focuses on literature from customer or employee perspectives. This shows a ... -
Subvertising - Conceptualization, Motivation, and Outcomes
(Master thesis, 2023)There is an exponential increase in events involving subvertising both online and in the real world. Though popular media are increasingly discussing the topic, there are gaps in the academic literature on subvertising, ... -
Subvertising - Conceptualization, Motivation, and Outcomes
(Master thesis, 2023)There is an exponential increase in events involving subvertising both online and in the real world. Though popular media are increasingly discussing the topic, there are gaps in the academic literature on subvertising, ... -
Success factors of Robotic Process Automation in case processing
(Master thesis, 2023)Robotic Process Automation (RPA) is an alternative to automation and process management practices. Due to its applicability, RPA can function within current data systems and automate tasks by emulating human workers. RPA ... -
Success factors of Robotic Process Automation in case processing
(Master thesis, 2023)Robotic Process Automation (RPA) is an alternative to automation and process management practices. Due to its applicability, RPA can function within current data systems and automate tasks by emulating human workers. RPA ... -
Sustainable Strategies for Brand Loyalty and Customer Loyalty: Unraveling Born Global Firm Practices
(Master thesis, 2023)Abstract The research in this thesis aimed to explore how sustainability impacts brand loyalty in born global companies, which are companies that early in their development establish themselves internationally. Sustainability ... -
Sustainable Strategies for Brand Loyalty and Customer Loyalty: Unraveling Born Global Firm Practices
(Master thesis, 2023)Abstract The research in this thesis aimed to explore how sustainability impacts brand loyalty in born global companies, which are companies that early in their development establish themselves internationally. Sustainability ... -
The effects of default settings on behavior: A systematic literature review
(Master thesis, 2023)Nudges have gained increased attention since Thaler and Sunstein introduced the behavioral term in 2008. Choice architecture and the default nudge have been both praised and criticized since. Previous research has examined ... -
The Elusive Value of Privacy - Exploring the Gap Between WTP & WTA
(Master thesis, 2024)Purpose: The main purpose of this master’s thesis is to examine the factors influencing the gap in WTA and WTP valuations of personal data online. Research problem: Many tech companies profit from collecting user data, ... -
The future of Energy Investments: Analyzing the Impact of Climate Policy on Norwegian Energy Companies
(Master thesis, 2024)Climate policies have shifted how Norwegian energy companies operate, with climate change mitigation, adaptation and sustainability playing a more central role in daily operations and strategy. Renewable energy sources ... -
The Interplay of Sustainable Development and Managers of Scandinavian SMEs
(Master thesis, 2022)A qualitative approach on how Scandinavian managers view and prioritize the three pillars of sustainable development and how this affects their overall performance. -
The Interplay of Sustainable Development and Managers of Scandinavian SMEs
(Master thesis, 2022)A qualitative approach on how Scandinavian managers view and prioritize the three pillars of sustainable development and how this affects their overall performance. -
#TikTokMadeMeBuyIt A content analysis of TikTok to understand why product-related user-generated content goes viral.
(Master thesis, 2022)Purpose: The main goal of this master thesis is to understand why product-related user-generated content (UGC) on social media goes viral by looking at the content-, messenger-, and product characteristics. The social media ... -
#TikTokMadeMeBuyIt A content analysis of TikTok to understand why product-related user-generated content goes viral.
(Master thesis, 2022)Purpose: The main goal of this master thesis is to understand why product-related user-generated content (UGC) on social media goes viral by looking at the content-, messenger-, and product characteristics. The social media ...