Blar i Master's theses in International Business på tittel
Viser treff 38-44 av 44
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The effects of default settings on behavior: A systematic literature review
(Master thesis, 2023)Nudges have gained increased attention since Thaler and Sunstein introduced the behavioral term in 2008. Choice architecture and the default nudge have been both praised and criticized since. Previous research has examined ... -
The Interplay of Sustainable Development and Managers of Scandinavian SMEs
(Master thesis, 2022)A qualitative approach on how Scandinavian managers view and prioritize the three pillars of sustainable development and how this affects their overall performance. -
The Interplay of Sustainable Development and Managers of Scandinavian SMEs
(Master thesis, 2022)A qualitative approach on how Scandinavian managers view and prioritize the three pillars of sustainable development and how this affects their overall performance. -
#TikTokMadeMeBuyIt A content analysis of TikTok to understand why product-related user-generated content goes viral.
(Master thesis, 2022)Purpose: The main goal of this master thesis is to understand why product-related user-generated content (UGC) on social media goes viral by looking at the content-, messenger-, and product characteristics. The social media ... -
#TikTokMadeMeBuyIt A content analysis of TikTok to understand why product-related user-generated content goes viral.
(Master thesis, 2022)Purpose: The main goal of this master thesis is to understand why product-related user-generated content (UGC) on social media goes viral by looking at the content-, messenger-, and product characteristics. The social media ... -
UNVEILING KNOWLEDGE ARBITRAGE IN STARTUPS: UNDERSTANDING THE DRIVERS AND BARRIERS OF THE PROCESS
(Master thesis, 2023)The purpose of this study is to explore the role of knowledge arbitrage in enhancing skills and competitiveness through leveraging opportunities. Knowledge arbitrage is an increasingly employed concept by organizations to ... -
What impacts crowdfunding awareness and intention to adopt it and use it? An analysis of regional differences in Zimbabwe.
(Master thesis, 2023)This research investigates how crowdfunding awareness influences the intention to adopt and use crowdfunding in Zimbabwe, analysing regional differences. Given the economic challenges and limited credit access for SMEs in ...