Browsing Master's theses in International Business by Title
Now showing items 41-44 of 44
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#TikTokMadeMeBuyIt A content analysis of TikTok to understand why product-related user-generated content goes viral.
(Master thesis, 2022)Purpose: The main goal of this master thesis is to understand why product-related user-generated content (UGC) on social media goes viral by looking at the content-, messenger-, and product characteristics. The social media ... -
#TikTokMadeMeBuyIt A content analysis of TikTok to understand why product-related user-generated content goes viral.
(Master thesis, 2022)Purpose: The main goal of this master thesis is to understand why product-related user-generated content (UGC) on social media goes viral by looking at the content-, messenger-, and product characteristics. The social media ... -
UNVEILING KNOWLEDGE ARBITRAGE IN STARTUPS: UNDERSTANDING THE DRIVERS AND BARRIERS OF THE PROCESS
(Master thesis, 2023)The purpose of this study is to explore the role of knowledge arbitrage in enhancing skills and competitiveness through leveraging opportunities. Knowledge arbitrage is an increasingly employed concept by organizations to ... -
What impacts crowdfunding awareness and intention to adopt it and use it? An analysis of regional differences in Zimbabwe.
(Master thesis, 2023)This research investigates how crowdfunding awareness influences the intention to adopt and use crowdfunding in Zimbabwe, analysing regional differences. Given the economic challenges and limited credit access for SMEs in ...