Browsing Master's theses in International Business by Title
Now showing items 31-46 of 46
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SERVICE ROBOT INTEGRATION IN HOTELS – DRIVERS, BARRIERS, ROLES, AND CAPABILITIES
(Master thesis, 2023)Hotels represent an enormous potential for the implementation of service robots. However, prior literature on service robot integration in hotels focuses on literature from customer or employee perspectives. This shows a ... -
Subvertising - Conceptualization, Motivation, and Outcomes
(Master thesis, 2023)There is an exponential increase in events involving subvertising both online and in the real world. Though popular media are increasingly discussing the topic, there are gaps in the academic literature on subvertising, ... -
Subvertising - Conceptualization, Motivation, and Outcomes
(Master thesis, 2023)There is an exponential increase in events involving subvertising both online and in the real world. Though popular media are increasingly discussing the topic, there are gaps in the academic literature on subvertising, ... -
Success factors of Robotic Process Automation in case processing
(Master thesis, 2023)Robotic Process Automation (RPA) is an alternative to automation and process management practices. Due to its applicability, RPA can function within current data systems and automate tasks by emulating human workers. RPA ... -
Success factors of Robotic Process Automation in case processing
(Master thesis, 2023)Robotic Process Automation (RPA) is an alternative to automation and process management practices. Due to its applicability, RPA can function within current data systems and automate tasks by emulating human workers. RPA ... -
Sustainable Strategies for Brand Loyalty and Customer Loyalty: Unraveling Born Global Firm Practices
(Master thesis, 2023)Abstract The research in this thesis aimed to explore how sustainability impacts brand loyalty in born global companies, which are companies that early in their development establish themselves internationally. Sustainability ... -
Sustainable Strategies for Brand Loyalty and Customer Loyalty: Unraveling Born Global Firm Practices
(Master thesis, 2023)Abstract The research in this thesis aimed to explore how sustainability impacts brand loyalty in born global companies, which are companies that early in their development establish themselves internationally. Sustainability ... -
The effects of default settings on behavior: A systematic literature review
(Master thesis, 2023)Nudges have gained increased attention since Thaler and Sunstein introduced the behavioral term in 2008. Choice architecture and the default nudge have been both praised and criticized since. Previous research has examined ... -
The Interplay of Sustainable Development and Managers of Scandinavian SMEs
(Master thesis, 2022)A qualitative approach on how Scandinavian managers view and prioritize the three pillars of sustainable development and how this affects their overall performance. -
The Interplay of Sustainable Development and Managers of Scandinavian SMEs
(Master thesis, 2022)A qualitative approach on how Scandinavian managers view and prioritize the three pillars of sustainable development and how this affects their overall performance. -
#TikTokMadeMeBuyIt A content analysis of TikTok to understand why product-related user-generated content goes viral.
(Master thesis, 2022)Purpose: The main goal of this master thesis is to understand why product-related user-generated content (UGC) on social media goes viral by looking at the content-, messenger-, and product characteristics. The social media ... -
#TikTokMadeMeBuyIt A content analysis of TikTok to understand why product-related user-generated content goes viral.
(Master thesis, 2022)Purpose: The main goal of this master thesis is to understand why product-related user-generated content (UGC) on social media goes viral by looking at the content-, messenger-, and product characteristics. The social media ... -
Unraveling the Crowdfunding Market: A Comparative Analysis of Crowdfunding Awareness and Intentions in China and Hungary
(Master thesis, 2024)This research explores crowdfunding awareness and intentions in different cultural contexts through China and Hungary. Given the disparity of the development state of crowdfunding in the two countries with China being ... -
Unraveling the Crowdfunding Market: A Comparative Analysis of Crowdfunding Awareness and Intentions in China and Hungary
(Master thesis, 2024)This research explores crowdfunding awareness and intentions in different cultural contexts through China and Hungary. Given the disparity of the development state of crowdfunding in the two countries with China being ... -
UNVEILING KNOWLEDGE ARBITRAGE IN STARTUPS: UNDERSTANDING THE DRIVERS AND BARRIERS OF THE PROCESS
(Master thesis, 2023)The purpose of this study is to explore the role of knowledge arbitrage in enhancing skills and competitiveness through leveraging opportunities. Knowledge arbitrage is an increasingly employed concept by organizations to ... -
What impacts crowdfunding awareness and intention to adopt it and use it? An analysis of regional differences in Zimbabwe.
(Master thesis, 2023)This research investigates how crowdfunding awareness influences the intention to adopt and use crowdfunding in Zimbabwe, analysing regional differences. Given the economic challenges and limited credit access for SMEs in ...