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dc.contributor.authorKikut, Hedda
dc.contributor.authorVoreland, Camilla
dc.identifier.citationKikut, H. & Voreland, C. (2021) Building brands through cause-related marketing : Cross-cultural comparative study of Tanzania and Norway (Master's thesis). University of Agder, Kristiansand.en_US
dc.descriptionMaster's thesis in Business administration (BE501)en_US
dc.description.abstractPurpose -This study aims to provide an understanding of how the use of cause-related marketing (CRM) as a branding tool can benefit a company when building brands in both emerging and developed markets. By looking at consumers' perception of brands that use CRM in Tanzania and Norway, this study aims to contribute to a greater understanding of how consumers' responses to CRM is affected by culture. Gaining a better understanding of the consumers' responses towards CRM in an emerging and a developed country can provide guidelines for marketers on how to use CRM in these markets. This is done by comparing two countries that represent two different markets -emerging and developed markets.Problem statement -How can cause-related marketing (CRM) be used when building brands in different cultures in emerging and developed markets? Keywords -Cause-related marketing, Branding, Consumer behavior, Tanzania, Norwayen_US
dc.publisherUniversity of Agderen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internasjonal*
dc.titleBuilding brands through cause-related marketing : Cross-cultural comparative study of Tanzania and Norwayen_US
dc.typeMaster thesisen_US
dc.rights.holder© 2021 Hedda Kikut, Camilla Vorelanden_US
dc.subject.nsiVDP::Samfunnsvitenskap: 200::Økonomi: 210::Samfunnsøkonomi: 212en_US

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Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal