The Impact of Music Industry : Digital Innovations on Economic Development – A case study of Nigeria
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OriginalversjonOfochebe, K.O. (2020) The Impact of Music Industry : Digital Innovations on Economic Development – A case study of Nigeria. (Master's thesis). University of Agder, Kristiansand.
Building on the disruptive innovation theory and Do-It-Yourself concept, the study examines the impact of music industry digital innovationson the Nigerian economy. Based on the analysis of 10 interview participants (artists and music consumers), the study finds that digital innovationshavepositive effects on Nigerian artists and consumers regarding music production, distribution and consumption. Despite the favourable developments, the study also shows there is a negative effect regarding piracy. The research further reveals that digital innovation has a socio-economic impact in Nigeria, but the process of managing the music industry is deficient. It, therefore, suggests that overall, the impact of digital innovation on the Nigerian economy is inefficient. Hence, the study presents insights that have implications for both the managers of the music industry and policymakers.
Master's thesis in Music management (MU501)