| dc.description.abstract | What are the repurchase intentions of winter tourists in Norway in 2016? What makes them
satisfied and what are their motivations? This thesis aims to clarify these themes. Existing
theories and models of repurchase intentions in travel and tourism, as well as interview data
from visitors, will be used to identify the main determinants of revisit intentions.
The inspiration for this study came from the vision of the cluster Arena Usus. The Arena Usus
network consists of 100 companies within the travel-, experience- and culture business in the
south of Norway and they focus on repurchase within travel and tourism and its value. Their
goal is that 90 percent of all visitors should want to return to Southern Norway. Due to their
engagement, I will too look further into repurchase. More specifically; repurchase intentions
of ski tourists vacating in Norway 2016.
This thesis reports results from 74 personal interviews of slalom skiers during the winter of
2016. These interviews are conducted at the skiing resorts at Hovden, Hemsedal and Ål. In
addition, I will use data from a quantitative survey from 2012 at Hovden ski resort in the
analysis. This data belongs to Visit Sørlandet and were collected as part of the Usus project.
When analyzing the collected data, I will try to answer the following three questions:
1. What are the motivations of ski tourists in Norway?
2. What makes them satisfied?
3. What makes them revisit?
Given the fierce competition in the tourism and travel industry, it will be beneficial for all
travel companies to obtain a deep understanding of tourist satisfaction and consumer
behavior. This way, attractive tourist destinations can be offered, efficient market strategies
can be created and one can to a larger extent prepare for future behavior. For this, the
presented data is needed. The results show what factors that have the largest effect on
satisfaction, repurchase intentions and for choosing a winter sport destination.
Although former studies have shown clear tendencies, so far no such study has been
conducted in Norway. I hope this thesis will create a foundation for further research and help
companies to better understand the intentions of repurchase.
Key words: revisit, customer satisfaction, loyalty, travel, tourism, skiing, Norway | nb_NO |
