Browsing Department of Economics and Finance by Author "Jabeen, Fauzia"
Now showing items 1-2 of 2
-
Doing good for society! How purchasing green technology stimulates consumers toward green behavior: A structural equation modeling–artificial neural network approach
Ashfaq, Muhammad; Tandon, Anushree; Zhang, Qingyu; Jabeen, Fauzia; Dhir, Amandeep (Peer reviewed; Journal article, 2022) -
I love you, but you let me down! How hate and retaliation damage customer-brand relationship
Jabeen, Fauzia; Kaur, Puneet; Talwar, Shalini; Malodia, Suresh; Dhir, Amandeep (Peer reviewed; Journal article, 2022)The literature on the dark side of the customer-brand relationship is still evolving. Admittedly, scholars have given it noteworthy attention in the recent past, yet gaps persist related to the products and services, ...