Browsing Scientific Publications in Economics and Finance by Author "Thorbjørnsen, Helge"
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"This is who I am": Identity expressiveness and the theory of planned behavior
Thorbjørnsen, Helge; Pedersen, Per Egil; Nysveen, Herbjørn (Journal article, 2007)This paper explores the role of self-identity expressiveness and social identity expressiveness in the context of Multimedia Messaging (MMS) adoption. An extended version of the Theory of Planned Behavior (TPB) including ...