dc.contributor.author | Møller-Hansen, Tor Ragnar | |
dc.date.accessioned | 2013-09-26T10:18:40Z | |
dc.date.available | 2013-09-26T10:18:40Z | |
dc.date.issued | 2013 | |
dc.identifier.uri | http://hdl.handle.net/11250/135704 | |
dc.description | Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2013 | no_NO |
dc.description.abstract | E-commerce is an ever growing phenomenon which merits further research. This study conducts a literature review in the field of online consumer behavior, focusing on online consumer purchase intention and online consumer loyalty in the context of Norwegian business students. We also conduct a survey with 196 business students in Norway, and go on to identify three important variables impacting online consumer purchase intention; online trust, previous online purchase experience and social media interaction, and two important variables impacting online consumer loyalty; online shopping enjoyment and
online satisfaction. Reviewing this paper could provide online retailers with valuable
information when it comes to understanding the Norwegian consumer. | no_NO |
dc.language.iso | eng | no_NO |
dc.publisher | Universitetet i Agder ; University of Agder | no_NO |
dc.subject.classification | BE 501 | |
dc.title | Online consumer behavior among Norwegian business students | no_NO |
dc.type | Master thesis | no_NO |
dc.subject.nsi | VDP::Social science: 200::Economics: 210 | no_NO |
dc.source.pagenumber | 102 p. | no_NO |