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  • School of Business and Law
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  • Master's theses in Business Administration (-2013)
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  • School of Business and Law
  • Department of Economics and Finance
  • Master's theses in Business Administration (-2013)
  • Vis innførsel
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Blurring observed as an inter-firm communicative phenomenon in purchaser-buyer relationships

Andersen, Ken Roger Uteng; Valdeland, Hanne Grude
Master thesis
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Hanne Grude Valdeland og Ken Roger Uteng Andersen.pdf (961.4Kb)
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http://hdl.handle.net/11250/135536
Utgivelsesdato
2010
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  • Master's theses in Business Administration (-2013) [319]
Sammendrag
We started out this master thesis for developing a greater foundation and knowledge for later

quantitative studies of the phenomenon of blurring in inter-firm communication. We

performed 8 in depth interviews with different candidates from different business regions in

Norway. We tried to draw on findings through literature studies combined with findings from

interviews to establish a better understanding of how and if blurring appear as a common

phenomenon in business to business relations. First of all we found that blurring actually is

observable in real life. We found implications about blurring with regards to being more

likely in short-term business relationships than long-terms. Further we also found an

indication about blurring being more likely when a firm is less dependent on the other part

than vice versa. This knowledge is important to develop a better understanding about how to

govern relations and how to communicate with other firms
Beskrivelse
Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2010
Utgiver
Universitetet i Agder ; University of Agder

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