| dc.contributor.author | Sudiyanti, Sudiyanti | |
| dc.date.accessioned | 2009-11-13T12:09:02Z | |
| dc.date.issued | 2009 | |
| dc.identifier.uri | http://hdl.handle.net/11250/135342 | |
| dc.description | Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2009 | en |
| dc.description.abstract | This study investigated the applicability of the Theory of Planned Behavior in predicting
women consumers on their intention towards purchasing green food products
among 406 participants. Using linear regression, five independent variables
had been examined: attitude towards green food products, subjective norms, perceived
behavioral control, and perceived difficulty in predicting purchase intention.
The results reveal further evidence of consistency between Attitude, Subjective
Norm, Perceived Behavioral Control and Perceived Difficulty as presented in
Theory of Planned Behavior. Despite the supporting evidence for the original Theory
of Planned Behavior, Environmental Knowledge, additionally, has been found
to be the immediate predictor of Purchase Intention. It also has been demonstrated
that among the predictors, Subjective Norm was found to be the most considerably
factor in predicting purchase intention.
Keywords: Theory of Reasoned Action; Theory of Planned Behavior; Green Marketing;
Consumer Behavior; Indonesia | en |
| dc.format.extent | 4474587 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | eng | en |
| dc.publisher | Universitetet i Agder ; University of Agder | en |
| dc.subject.classification | BE501 | |
| dc.title | Predicting women purchase intention for green food products in Indonesia | en |
| dc.type | Master thesis | en |
| dc.subject.nsi | VDP::Social science: 200::Urbanism and physical planning: 230::Planning history, planning theory and planning methodology: 231 | en |
| dc.source.pagenumber | 146 s. | en |
