Blar i Master's theses in Business Administration (-2013) på forfatter "Purina, Ieva"
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The experience of multinational companies in decision making process on marketing standardization and localization : the practical application of findings in creating case company´s marketing strategy
Purina, Ieva (Master thesis, 2009)This thesis was carried out as the final assignment of the Master of Business Administration Program at University of Agder, in the Faculty of Economics and Social Sciences. The subject of the thesis is standardization ...