Meme marketing: How marketers can drive better engagement using viral memes?
| dc.contributor.author | Malodia, Suresh | |
| dc.contributor.author | Dhir, Amandeep | |
| dc.contributor.author | Bilgihan, Anil | |
| dc.contributor.author | Sinha, Pranao | |
| dc.contributor.author | Tikoo, Tanishka | |
| dc.date.accessioned | 2022-09-20T11:47:23Z | |
| dc.date.available | 2022-09-20T11:47:23Z | |
| dc.date.created | 2022-09-08T15:20:20Z | |
| dc.date.issued | 2022 | |
| dc.identifier.citation | Malodia, S., Dhir, A., Bilgihan, A., Sinha, P. & Tikoo, T. (2022). Meme marketing: How can marketers drive better engagement using viral memes?. Psychology & Marketing, 39 (9), 1775-1801. | en_US |
| dc.identifier.issn | 1520-6793 | |
| dc.identifier.uri | https://hdl.handle.net/11250/3019134 | |
| dc.language.iso | eng | en_US |
| dc.publisher | John Wiley & Sons | en_US |
| dc.rights | Navngivelse 4.0 Internasjonal | * |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/deed.no | * |
| dc.title | Meme marketing: How marketers can drive better engagement using viral memes? | en_US |
| dc.title.alternative | Meme marketing: How marketers can drive better engagement using viral memes? | en_US |
| dc.type | Peer reviewed | en_US |
| dc.type | Journal article | en_US |
| dc.description.version | publishedVersion | en_US |
| dc.rights.holder | © 2022 The Author(s) | en_US |
| dc.subject.nsi | VDP::Teknologi: 500::Informasjons- og kommunikasjonsteknologi: 550 | en_US |
| dc.source.pagenumber | 1775-1801 | en_US |
| dc.source.volume | 39 | en_US |
| dc.source.journal | Psychology & Marketing | en_US |
| dc.source.issue | 9 | en_US |
| dc.identifier.doi | https://doi.org/10.1002/mar.21702 | |
| dc.identifier.cristin | 2050032 | |
| cristin.qualitycode | 1 |
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