Original version
Malodia, S., Dhir, A., Bilgihan, A., Sinha, P. & Tikoo, T. (2022). Meme marketing: How can marketers drive better engagement using viral memes?. Psychology & Marketing, 39 (9), 1775-1801.
https://doi.org/10.1002/mar.21702
Publisher
John Wiley & Sons
Journal
Psychology & Marketing
Copyright
© 2022 The Author(s)