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Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences

dc.contributor.authorEfrat, Kalanit
dc.contributor.authorSouchon, Anne L.
dc.contributor.authorDickenson, Peter
dc.contributor.authorNemkova, Ekaterina
dc.date.accessioned2022-03-21T10:57:44Z
dc.date.available2022-03-21T10:57:44Z
dc.date.created2021-09-27T17:45:35Z
dc.date.issued2021
dc.identifier.citationEfrat, K., Souchon, A.L., Dickenson, P. & Nemkova, E. (2021) Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences Journal of Business Research. 2021, 137 601-613.en_US
dc.identifier.issn0148-2963
dc.identifier.urihttps://hdl.handle.net/11250/2986412
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.rightsNavngivelse 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.no*
dc.titleChutzpadik advertising and its effectiveness: Four studies of agencies and audiencesen_US
dc.typeJournal articleen_US
dc.typePeer revieweden_US
dc.description.versionpublishedVersionen_US
dc.rights.holder© 2021 The Author(s)en_US
dc.subject.nsiVDP::Social science: 200::Economics: 210en_US
dc.source.pagenumber601-613en_US
dc.source.volume137en_US
dc.source.journalJournal of Business Researchen_US
dc.identifier.doi10.1016/j.jbusres.2021.08.050
dc.identifier.cristin1939277
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode2


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