dc.contributor.author | Efrat, Kalanit | |
dc.contributor.author | Souchon, Anne L. | |
dc.contributor.author | Dickenson, Peter | |
dc.contributor.author | Nemkova, Ekaterina | |
dc.date.accessioned | 2022-03-21T10:57:44Z | |
dc.date.available | 2022-03-21T10:57:44Z | |
dc.date.created | 2021-09-27T17:45:35Z | |
dc.date.issued | 2021 | |
dc.identifier.citation | Efrat, K., Souchon, A.L., Dickenson, P. & Nemkova, E. (2021) Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences Journal of Business Research. 2021, 137 601-613. | en_US |
dc.identifier.issn | 0148-2963 | |
dc.identifier.uri | https://hdl.handle.net/11250/2986412 | |
dc.language.iso | eng | en_US |
dc.publisher | Elsevier | en_US |
dc.rights | Navngivelse 4.0 Internasjonal | * |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/deed.no | * |
dc.title | Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences | en_US |
dc.type | Journal article | en_US |
dc.type | Peer reviewed | en_US |
dc.description.version | publishedVersion | en_US |
dc.rights.holder | © 2021 The Author(s) | en_US |
dc.subject.nsi | VDP::Social science: 200::Economics: 210 | en_US |
dc.source.pagenumber | 601-613 | en_US |
dc.source.volume | 137 | en_US |
dc.source.journal | Journal of Business Research | en_US |
dc.identifier.doi | 10.1016/j.jbusres.2021.08.050 | |
dc.identifier.cristin | 1939277 | |
cristin.ispublished | true | |
cristin.fulltext | original | |
cristin.qualitycode | 2 | |