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Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences
Efrat, Kalanit
;
Souchon, Anne L.
;
Dickenson, Peter
;
Nemkova, Ekaterina
Journal article, Peer reviewed
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URI
https://hdl.handle.net/11250/2986412
Date
2021
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Publikasjoner fra CRIStin
[4038]
Scientific Publications in Economics and Finance
[213]
Original version
Efrat, K., Souchon, A.L., Dickenson, P. & Nemkova, E. (2021) Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences Journal of Business Research. 2021, 137 601-613.
10.1016/j.jbusres.2021.08.050
Publisher
Elsevier
Journal
Journal of Business Research
Copyright
© 2021 The Author(s)
Except where otherwise noted, this item's license is described as Navngivelse 4.0 Internasjonal
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