Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture
| dc.contributor.author | Otterbring, Anders Emil Tobias | |
| dc.contributor.author | Bhatnagar, Roopali | |
| dc.contributor.author | Samuelsson, Peter | |
| dc.contributor.author | Borau, Sylvie | |
| dc.date.accessioned | 2022-03-14T07:48:27Z | |
| dc.date.available | 2022-03-14T07:48:27Z | |
| dc.date.created | 2022-01-27T11:30:34Z | |
| dc.date.issued | 2021 | |
| dc.identifier.citation | Otterbring, A. E.T., Bhatnagar, R., Samuelsson, P. & Borau, S. (2021). Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture. Journal of Retailing and Consumer Services, 63 (13), Artikkel 102738. | en_US |
| dc.identifier.issn | 1873-1384 | |
| dc.identifier.uri | https://hdl.handle.net/11250/2984931 | |
| dc.language.iso | eng | en_US |
| dc.publisher | Elsevier | en_US |
| dc.rights | Navngivelse 4.0 Internasjonal | * |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/deed.no | * |
| dc.title | Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture | en_US |
| dc.type | Peer reviewed | en_US |
| dc.type | Journal article | en_US |
| dc.description.version | publishedVersion | en_US |
| dc.rights.holder | © 2021 The Author(s) | en_US |
| dc.subject.nsi | VDP::Samfunnsvitenskap: 200::Økonomi: 210 | en_US |
| dc.source.volume | 63 | en_US |
| dc.source.journal | Journal of Retailing and Consumer Services | en_US |
| dc.source.issue | 13 | en_US |
| dc.identifier.doi | https://doi.org/10.1016/j.jretconser.2021.102738 | |
| dc.identifier.cristin | 1991170 | |
| dc.source.articlenumber | 102738 | en_US |
| cristin.qualitycode | 1 |
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