Towards a sustainable event industry in Sørlandet : A study onminimizing plastic cup waste in the event industry in the context of circular economy

Abstract

The master’s thesis was based on the outcomes from a report compiled after a network gathering emphasizing on the increase of sustainability in the event industry in Agder. The network gathering was organized by the music festival Ravnedalen Live. By cooperating with their partners, including Norwegian Research Centre NORCE, the festival management identified the scope for improvement. In this regard, the thesis aims to examine measures to promote sustainability in the event industry in Sørlandet. The theoretical background presents sustainability, circular economy, supply chain, and an introduction to the event industry in Sørlandet. Moreover, a brief review of plastic, as well as the alternative materials are introduced. In collaboration with Ravnedalen Live, the authors have conducted a deductive research design approach. In spite of the challenges due to the Covid-19 pandemic, a survey and an interview were accomplished.