Key success & failure factors of Chinese companies in Norway : A cross-case analysis of four failed Chinese companies in Norway

Abstract

In recent years, more and more Chinese companies come to Norway to invest.Due to the huge difference between China and Norway in all aspects, the operation of these companies in Norway has become the focus of attention.The purpose of this research is to gain empirical insights in depthinto the key success & failure factors of Chinese companies in Norway, and direct the management of the Chinese multinationals to pay careful attention and control to these identified critical factors to increase the odds of success of overseas investment in Norway. This research is conducted in a qualitative,multiple-case study based on semi-structured interviews and secondary research in four Chinese companies in Norway. The findings indicate that legal factors, cultural difference, business strategy, organisational structure and selection of people are the key success & failure factors of Chinese companies in Norway. This paper is among the first attempts to identify the key success & failure factors of Chinese multinationals in Norway.