Browsing PhD theses in Business and Law by Author "Pilla Galetti Bretas, Vanessa"
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International Franchising Governance Modes : An Emerging Market Perspective
Pilla Galetti Bretas, Vanessa (Doctoral Dissertations at the University of Agder; no. 316, Doctoral thesis, 2021)This dissertation analyzes the governance mode choice of Brazilian franchisors expanding their operations abroad. The purpose is to understand which aspects influence the international governance mode choice from an emerging ...