Blar i Department of Economics and Finance på forfatter "Singh, Sangeeta"
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#Beautytok going viral
Grure, Lise; Rasmussen, Vilde (Master thesis, 2023)Purpose: The primary goal of this master's thesis is to examine the factors contributing to the virality of beauty product user-generated content (UGC) on TikTok. It is crucial since TikTok is a relatively new social media ... -
Branding in Social Media: A Bibliometric Analysis
Agbamoro, Prinye Gift; Bhandal, Manpreet Kaur (Master thesis, 2022) -
#TikTokMadeMeBuyIt A content analysis of TikTok to understand why product-related user-generated content goes viral.
Nilsen, Amalie; Kvia, Emma (Master thesis, 2022)Purpose: The main goal of this master thesis is to understand why product-related user-generated content (UGC) on social media goes viral by looking at the content-, messenger-, and product characteristics. The social media ... -
#TikTokMadeMeBuyIt A content analysis of TikTok to understand why product-related user-generated content goes viral.
Nilsen, Amalie; Kvia, Emma (Master thesis, 2022)Purpose: The main goal of this master thesis is to understand why product-related user-generated content (UGC) on social media goes viral by looking at the content-, messenger-, and product characteristics. The social media ...