Blar i Department of Economics and Finance på forfatter "Rasmussen, Vilde"
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#Beautytok going viral
Rasmussen, Vilde; Grure, Lise (Master thesis, 2023)Purpose: The primary goal of this master's thesis is to examine the factors contributing to the virality of beauty product user-generated content (UGC) on TikTok. It is crucial since TikTok is a relatively new social media ... -
#Beautytok going viral
Grure, Lise; Rasmussen, Vilde (Master thesis, 2023)Purpose: The primary goal of this master's thesis is to examine the factors contributing to the virality of beauty product user-generated content (UGC) on TikTok. It is crucial since TikTok is a relatively new social media ...