Blar i Department of Economics and Finance på forfatter "Matzen, Christian"
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Born Globals and Brand Co-Creation : The Stakeholder’s Role in Brand Co-Creation of Born Globals in Germany
Matzen, Christian (Master thesis, 2021)Purpose–This thesis tries to shed some light on the impact of brand co-creation in born globals. In particular, it will examine how born globals can make use of brand co-creation and how stakeholders influence brand ...