Browsing Department of Economics and Finance by Author "Berggren, Björn"
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Navigating uncharted waters: Designing business models for virtual and augmented reality companies in the medical industry
Kulkov, Ignat; Berggren, Björn; Hellström, Magnus Mikael; Wikström, Kim (Peer reviewed; Journal article, 2021)New technologies are at the heart of industry transformation. Virtual and augmented reality companies provide fundamentally new ways of communication, treatment, education, and specialist training within the medical industry. ...