Blar i Department of Economics and Finance på forfatter "Kvia, Emma"
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#TikTokMadeMeBuyIt A content analysis of TikTok to understand why product-related user-generated content goes viral.
Nilsen, Amalie; Kvia, Emma (Master thesis, 2022)Purpose: The main goal of this master thesis is to understand why product-related user-generated content (UGC) on social media goes viral by looking at the content-, messenger-, and product characteristics. The social media ... -
#TikTokMadeMeBuyIt A content analysis of TikTok to understand why product-related user-generated content goes viral.
Nilsen, Amalie; Kvia, Emma (Master thesis, 2022)Purpose: The main goal of this master thesis is to understand why product-related user-generated content (UGC) on social media goes viral by looking at the content-, messenger-, and product characteristics. The social media ...