Browsing Master's theses in Social Communication by Author "Gjelsvik, Ingrid Hansgård"
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Intentional transparency : a rhetorical case study of BP's transparency policy throughout the Deepwater Horizon crisis in comparison to how Tesco dealt with the european horsmeat scandal
Gjelsvik, Ingrid Hansgård (Master thesis, 2014)In this thesis, I have studied how a major event such as a crisis changes the way a company promotes transparency in their corporate communication. To gain knowledge about this aspect of their communication I did a multicase ...