Blar i Scientific Publications in Economics and Finance på forfatter "Shoham, Amir"
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Strategic agility explanations for managing franchising expansion during economic cycles
Alon, Ilan; Madanoglu, Melih; Shoham, Amir (Journal article; Peer reviewed, 2017)Purpose This paper aims to demonstrate how franchising firms can manage system expansion by weathering the economic effects of a location (i.e. country-level economic cycles) by shifting their resources. Design/methodo ...