An Exploratory Research on the Effects of Social Media on Artists: An interview-based study on the Filipino indie music scene

Abstract

This paper delves into the impact of social media on artists specifically those in the independent music scene of Metro Manila, Philippines. Where social media seamlessly integrates itself into daily life, the effects of it on the music industry are examined. This study aims to explore several aspects such as the functions of social media, its implication with regard to maintaining online engagement, the presented and curated content, its role in personal and professional boundaries, and its further function as means of additional revenue generation. Results are drawn from a qualitative method of data gathering by facilitating interviews with several independent artists in Metro Manila, all of whom are representative of their respective bands. The study concludes by providing insights on social media’s effect on the role of an independent artist, as well as a label’s. Added, it discusses the changing music product. Lastly, the study also elaborates on the role of social media in cultivating music communities within the context of the Philippines.