Born Globals and Born Sustainables: Motives of Accumulating Wealth and of Making a Difference in the World

Abstract

Background/Purpose: This study investigates the distinct entrepreneurial motivations driving export activities andsustainability pursuits in Slovenian businesses, with a particular focus on differences between newborns and ma-ture enterprises. The study proposes that entrepreneurs who prioritize wealth accumulation are more likely to en-gage in export activities, particularly those running startups, under the pressures of global trade. Conversely, inlight of the shifting cultural values towards sustainability, it is hypothesized that entrepreneurs who are committed tomaking a difference in the world will be more inclined towards sustainability engagement, a tendency that may bemore pronounced in startups.Methods:To test these hypotheses, linear regression modelling, using data collected from the Global Entrepre-neurship Monitor survey of businesses in Slovenia was employed.Results: Newborns, in comparison to mature businesses, are more engaged in both exporting and sustainabilitypursuits. Interestingly, the motives behind these activities differ significantly. Exporting is primarily driven by the pur-suit of wealth accumulation, while sustainability engagement is motivated by the desire to make a positive differencein the world.Conclusion: These findings provide valuable insights into the unique characteristics of internationalization andsustainability pursuits in startups versus mature businesses. They highlight the role of distinct entrepreneurial moti-vations in shaping business practices, contributing to the literature on entrepreneurship and business sustainability.