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dc.contributor.authorSerwaah, Priscilla
dc.contributor.authorShneor, Rotem
dc.contributor.authorAnokye Nyarko, Samuel
dc.contributor.authorRoed Nielsen, Kristian
dc.identifier.citationSerwaah, P., Shneor, R., Anokye Nyarko, S. & Roed Nielsen, K. (2023). Explaining gender differences in crowdfunding contribution intentions, 76, Artikkel 102425.en_US
dc.description.abstractCrowdfunding represents digital fundraising channels that may enhance participation of females in project fundraising. The current study aims to analyze the gender differences in effects exerted by cognitive antecedents of financial contribution intentions (CCI) in the context of reward crowdfunding. Specifically, survey data was collected in Ghana, where crowdfunding is at its infancy, and where gender inequality is socially prevalent. Overall, 403 responses are included in the analysis. Data was analyzed using structural equation modelling (SEM), while examining associations between variables in male and female samples separately. First, when using an equality of means test, we show that females exhibit significantly higher levels of CCI, perceived risk, homophily, and prosocial orientation, as well as significantly lower levels of self-efficacy. Second, when using a between-group analysis comparing unstandardized betas, we observe that: (1) self-efficacy has stronger effects on CCI in males; (2) homophily has stronger effects on CCI in females; (3) prosocial orientation's effect on CCI does not differ between genders; (4) a stronger effect of susceptibility to social influence on CCI in females is partially evident; and surprisingly, (5) perceived risk has a stronger negative effect on CCI in males. The results, possible explanations, and implications are then discussed.en_US
dc.rightsNavngivelse 4.0 Internasjonal*
dc.titleExplaining gender differences in crowdfunding contribution intentionsen_US
dc.title.alternativeExplaining gender differences in crowdfunding contribution intentionsen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.rights.holder© 2023 The Author(s)en_US
dc.subject.nsiVDP::Teknologi: 500en_US
dc.subject.nsiVDP::Samfunnsvitenskap: 200::Statsvitenskap og organisasjonsteori: 240en_US
dc.source.journalTechnology in societyen_US

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Navngivelse 4.0 Internasjonal
Except where otherwise noted, this item's license is described as Navngivelse 4.0 Internasjonal