How has TikTok’s immense popularity affected the Norwegian Music Industry
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This Master’s thesis seeks to investigate the current change happening in the Norwegian music industry, when it comes to marketing and discovering new music with a focus on TikTok. In this thesis, I interviewed three music professionals to get a better understanding and insight into their perspectives on TikTok. They answered questions on how they work with the platform, shared their opinions on the record labels’ future and current digitalisation within the music industry. Additionally, it seeks to look into if TikTok has potentially democratised the music industry.