A Review of the contribution of Yair Aharoni to the Foreign Investment Decision Process: A Bibliometric Analysis

Abstract

This study reviews the lifetime contribution of Professor Yair Aharoni to the international business literature. We used the VOSviewer software and the Bibliometrix R Studio package to conduct a bibliometric analysis of 43 articles published between 1967 and 2018 obtained from the Scopus database. This study combined keyword occurrence, bibliometric coupling, historiographic citation and conceptual thematic analysis with a content analysis of the most cited publications. Professor Aharoni's contributions fall into five major research areas about making foreign investment decisions: 1) emerging and developing markets; 2) global strategic management; 3) the performance of firms in international markets; 4) international market operations, and 5) the international business environment. We conclude by outlining possible avenues for future research.