The "Dependent" Music Industry

Abstract

This study seeks to research the businesses in the Norwegian independent music industry and the challenges and opportunities the industry is facing in 2022. It also seeks to explore the businesses views about the future of the music industry. Based on a quantitative method, using a cross-sectional anonymous market research survey, based on volunteer samples, this study seeks to provide knowledge about independent businesses in the Norwegian music industry, highlight problems within the industry today and provide a foundation for future research. The last two decades has been a challenge for the whole music industry with digitization and the Covid-19 pandemic, creating disruptions in the industry still visible to this day. In that context, this study aims to provide knowledge on the current state of the independent businesses and their challenges and opportunities in a market dominated by large corporations.