| dc.description.abstract | In this thesis, we have investigated whether Norwegian Entrepreneurs can contribute to achieving NHO's goal of 300,000 new private jobs by 2030. We have also aimed to investigate whether there are gaps in the core competencies that make it only 26.7% of the businesses that survive the first five years. We have used strategy and management literature as a theoretical framework and what connection this has to entrepreneurial theory. We have shaped the following hypotheses and research questions based on the literature review:
H1: Norwegian founders have an independence motive toward entrepreneurship,
H2: Norwegian founders do not rely on social security when establishing a start-up,
RQ1: Do Norwegian founders underestimate continuous market insight?
RQ2: Do Norwegian founders realize the importance of experience?
To get the most valid results possible, we used a mixed method. Starting with a qualitative method, interview, followed by a quantitative method, questionnaire. The Gioia method was applied to analyze the qualitative data, and the results formed the basis for preparing the questionnaire. The analysis of the quantitative data was done in SPSS.
The findings are as follows: H1 is positive, meaning Norwegian founders have an independence motive towards entrepreneurship. H2 is negative; Norwegian founders do not rely on social security when establishing a start-up. In RQ1, we found that Norwegian entrepreneurs lack continuous market insight. While in RQ2, we found that Norwegian founders realize the importance of experience. | |
