| dc.description.abstract | This paper looks at how changes in an industry affects the support operations and the companies providing these services. What is so special about the changes one witnesses now, they are not internally driven – they are externally demanded. It is not new opportunities provided by emerging technologies or desires to change one’s way, it is a collective effort of governing groups and general public perception “forcing” an entire industry into long-term sustainable operations. This paper is looking at how the green shift affects a selective group of support companies operating in the offshore energy sector. The resulting title to this paper is then: “How does the green shift affect, and what opportunities does it provide to, the suppliers of offshore safety and efficiency systems?”
The goal of this paper is to analyze and propose a potential approach to changes already being implemented and potential changes to come. Through a deeper analysis, this paper proposes what potential technologies a new sustainable offshore energy markets could consist of. It then aims to determine what the most likely candidate for offshore energy is, and how the offshore safety and efficiency systems providers could approach the given market. What opportunities are there in regards of pricing structure and solution design – is there a more flexible and desirable way of doing business that fits the modern world better. Finally, the paper touches on marketing and branding, providing a framework in alignment with the sustainability goals and agreements driving the green shift forward. | |