Blar i Master's theses in Innovative Governance and Public Management på emneord "brand identity"
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CO-CREATING THE PLACE BRAND OF FINNISH LAPLAND : Mental associations and visual representations
(Master thesis, 2019)Brands are living in an era of customer-centric life where alltheir potential, present and former customers are regardedas co-creators. The center of attention is in customers’ daily lives and they have an ...