Browsing Scientific Publications in Management by Journals "Journal of Global Marketing"
Now showing items 1-1 of 1
-
The Dark Side of Members’ Heterogeneity Within Online Brand Communities and Global Virtual Teams: An Extension to Schwartz’s Value Theory
(Peer reviewed; Journal article, 2023)The present article positions culture at the center of analysis investigating schadenfreude within online brand communities and global virtual teams. Through this article, the authors explore the underlying causes and ...