Blar i Scientific Publications in Management på forfatter "Kaur, Puneet"
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What drives brand love for natural products? The moderating role of household size
Kumar, Sushant; Dhir, Amandeep; Talwar, Shalini; Chakraborty, Debarun; Kaur, Puneet (Peer reviewed; Journal article, 2020)Natural products, including food, cosmetics, and other fast-moving consumer goods, are becoming increasingly popular, and their health-related benefits are widely recognized. Despite the growing awareness and use of natural ... -
What motivates the purchasing of green apparel products? A systematic review and future research agenda
Khan, Sher Jahan; Badghish, Saeed; Kaur, Puneet; Sharma, Rajat; Dhir, Amandeep (Peer reviewed; Journal article, 2023)The contemporary business landscape is witnessing an ever-increasing concern for environmental sustainability, which has also surfaced in the apparel industry through the introduction of green apparel. Whether the adoption ... -
Why do people avoid and postpone the use of voice assistants for transactional purposes? A perspective from decision avoidance theory
Malodia, Suresh; Kaur, Puneet; Ractham, Peter; Sakashita, Mototaka; Dhir, Amandeep (Peer reviewed; Journal article, 2022)Consumers increasingly adopt artificial intelligence (AI) enabled voice assistants (VAs) for transactional and non-transactional uses due to these devices’ inherent affordances, such as their ease of use and convenience. ... -
Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective
Dhir, Amandeep; Sadiq, Mohd; Talwar, Shalini; Sakashita, Mototaka; Kaur, Puneet (Journal article; Peer reviewed, 2020)